A fictitious business name (FBN) is California’s term for a DBA (“doing business as”). This post explains the State’s FBN publication requirement and describes how I have selected newspapers for this purpose.

Once you file your FBN statement with the clerk of the applicable county, you have 30 days to arrange for a “newspaper of general circulation” in that county to publish that statement once a week for four consecutive weeks. Business and Professions Code Section 17917(a)


At least one county helps you find such a newspaper. The Santa Clara County Clerk-Recorder’s Publishing Information page includes a link to a court listing of newspapers of general circulation in the county.

I used the Daily Journal Corporation’s DBAstore.com.  I have not had an opportunity to read through the Daily Journal as a legal newspaper in Los Angeles and San Francisco.

DBAstore.com was useful because:

  • I was able to order publication online any time.
  • The site can set up publication in any county in California.
  • Once I completed the input and payment process, the publication notice was displayed for my review.
  • The $35 fee was reasonable.

DBAstore.com is a good resource to publish an FBN statement.